Alternate Energy Markets Growing
Business is often viewed as an enemy of the environment, but still we feel positive when the stocks of the alternative energy companies begin to do well. Business, by its very logic, is always about money. We know this is a flawed logic because in the end not everything boils down to money. There are many tangible and intangible returns of doing business that are far more important than the “bottom line”.
The environment wouldn’t be at the brink of a catastrophe had we not used money as the sole criteria of doing well in business. Business should also concern itself with the well-being of the world because after all, what is there without this world of ours? Can we shop at the super-malls and drive trendy four-wheel drives if the planet becomes uninhabitable?
If the alternative energy companies start making a profit and their stocks increase it’s a healthy trend because it means people see the business logic of having a good, healthier environment. The environment no longer remains in the realms of armchair activists and obscure scientists; it has made its entrance into the mainstream consciousness. What does it signify?
It means the dynamics of capitalism will start working in favor of the environment. It means more and more companies may join the fray. This further means more and more research will be carried out for better energy alternatives. Wishful thinking? No, it can really happen.
Businesses that thrive by polluting the environment can only be curtailed — at least the big corporations — through the stock market indices. Let them get a beating at the bourses and suddenly they will understand how vital it is to indulge in environment-friendly commerce.
